Brand book proposal concept for Victorinox - the Swiss manufacturer of the world-famous Swiss Army Knife. The book details the company's history, development of the Swiss Army knife, its design and manufacturing facility and processes, retail outlets, product range. The book also showcases a range of hero products - coupling them with high profile brand champions from a range of backgrounds and locations from across the world, and tells the stories of product users and collectors who have a life-long attachment to Victorinox products.
