SportsPark Facilities Hire
Proposed promotional marketing campaign for the hire of indoor and outdoor sports facilties at the SportsPark complex at UEA in Norwich. Smith proposed the creation of a library of colourful eye-catching graphic resources illustrating the various facilities for hire. From these, a wide range promotional and marketing materials could then be cheaply and easily produced.
Applications onto various marketing materials included: a range of hire rate postcards, billboard poster advertising, internal environmental graphics and a range of merchandising. Smith also produced a short animated 'sampler' to show how these graphic resources could then be animated for use as social media promo 'stings' and in-house on-screen animations.