Long Road College Prospectus 2018
Prospectus design and production for one of Cambridge's leading Sixth Form Colleges. Smith has had a long working relationship with Long Road College - enabling the gradual evolution of a redesign done a few years ago. The prospectus is divided into two main sections: a front end outlining the college's USPs and a secondary course listing section. The prospectus mixes studio portraits, facilities shots and location-set case studies - all art directed by Smith and superbly shot in a hard, bright style by photographer Marcus Ginns. 'Move on up' was conceived by Smith as a promotional strapline reflecting the jump students make from school to a specialist sixth form college, and then again afterwards from Long Road onto employment or university.