Who we are:

Smith is a small, award-winning graphic design agency working across Norfolk, Suffolk and Cambridgeshire. Established in 2002, we produce simple yet strong and effective ideas-driven solutions: design which is neither over-styled or under-managed, produced as part of a friendly and collaborative process. Projects are always delivered on time and to budget, and we pride ourselves on always aiming to exceed expecations, through the use of strong conceptual thinking, carefully crafted graphic design and powerful, jargon-free copywriting. Solutions which COMMUNICATE and are built on a strong foundation of fully understanding how our clients' businesses work, their personality, their history and ongoing objectives. Located on the Norfolk/Suffolk border with quick access to Cambridge, Norwich and London our graphic design agency is ideally positioned to work with you on your project.

As a graphic design agency we work across both print and digital media. Our expertise has been mainly in visual identity branding, general graphic design, editorial communications and promotional literature. 

Service deliverables:

Logo design

As a graphic design agency Smith has extensive experience in producing beautifully crafted logos. You might be a new start-up that needs an eye-catching logo, perhaps you're an existing company or organisation that has a project, product or initiative which needs badging. Whichever it is, we design logos which are strong, simple and clever - logos which sum up the offer, but are also fresh, different and memorable. The iterative logo design process is done over three stages  - with a wealth of possible different logo design routes and styles explored at stage one - ensuring we don't miss that killer idea before moving on to the following two refinement stages. Once designed, we provide you with a suite of electronic logo design files you can use across a range of different media. 
–  See:  
–  Various logos
–  Communicating Change Identity
–  Digital Nest Visual Identity


Visual Identities, Branding & Rebranding

Your organisation or company might have an existing visual identity which is looking a bit dated or tired and is in need of an update and refresh. Be it evolution (or less commonly revolution), it's all about understanding what's come before and what are the desired future objectives. Walking that fine line between the new and losing brand recognition: it is all about understanding what needs to change, keeping what still has value. Smith has updated and refreshed many visual identities - most delivered with accompanying SIMPLE visual identity guidelines - ensuring your investment is applied consistently and coherently.
–  See: 
–  ContentMine Corporate Branding
–  McKinleys Group Corporate Brand Refresh
–  OpenPlant & SynBio Identity + Guidelines


Editorial Design / Magazine Design & Alumni Communications

One of Smith's main strengths is our editorial and magazine design. We have over 30 years experience of design for print with specialist expertise in Alumni Communications: we really know how to make editorial engaging and how to deliver content in a creative and appropriate way. With a flair for typography, a wealth of art direction experience and a real hands-on approach to photographic direction and illustration commissioning, a number of awards atest to the very high standards of our editorial and magazine design.
–  See:
–  Cambridge University Magazine
–  Aiglon Magazine/Journal
–  SPRI Museum Newsletter
–  NUA Magazine
–  Selwyn College Magazine


Prospectus Design

Over the past five years Smith has worked largely in the educational sector, producing a range of prospectuses for schools, colleges and universities. The key to designing a good prospectus is identifying and then communicating what makes you different – what makes up your organisations individual identity. It's about highlighting the offer then making it quick and easy to understand. We know how to make your facilities look as attractive as possible and we ensure readers navigate through the information they need as smoothly and quickly as possible: a subtle blend of promotional and infomation design: all attractively wrapped up so it has real 'pull'.
–  See:
–  Long Road Sixth Form College 2018
–  Long Road Sixth Form College 2017
–  Cambridge Basketball Academy


Informational & Educational Graphics

I have always loved information graphics - some of the first work I did was designing educational wallcharts - inspired by graphical stamps of the 1960s and 70s. So, the opportunity to do more was a great opportunity. My early experience in designing schoolbooks has helped me know how to produce materials which both teachers and students can appreciate. Materials which are easy to understand, inspire and which look beautiful.
–  See:
–  SAPS Wallchart No. 2 & 3
–  SAPS Wallchart No. 7
–  SAPS Wallchart No. 8


Corporate Website Design & Build

Website design is all about form out of function - design that's led by the content and the user journey: delivering content and utility driven user-experiences. As a graphic design agency we  concentrate on the design and outsource the build – matching the right builder to the design and tech spec.
–  See:
–  Alium Commercial Interiors Website


Corporate and Promotional Literature

Annual reports, corporate brochures, year reviews, case study packs, handbooks, service booklets, product catalogues, property development brochures, leaflets. As a graphic design agency we have produced literature for organisations ranging in size from multi-national companies to small one-man start-ups across all sectors.
–  See:
–  McKinleys XL Product Catalogue
–  McKinleys Product Handbook
–  Hill Residential Property Brochure


Promotional Campaigns (Print & Digital)

Marketing and promotional campaigns and one-offs across both print and digital media.
– See:
– SportsPark Facilities Hire
– CU Botanic Garden Lecture Posters
– NUA Alumni Marketing E-Shot Templates
– McKinleys Product E-Shots



As a graphic design agency Smith works for clients ranging in size from one-man start-ups to multi-nationals. We do not specialise in any one sector, and work mainly across the East of England - working mainly in Norwich, Cambridge and London. A list of clients Smith has produced work for by sector:

Cambridge University
Cambridge Museums
Norwich University of the Arts
Judge Business School
Cambridge Education Group
Cambridge Botanic Gardens
Gatsby Foundation
Science and Plants for Schools
UTC Cambridge
Aiglon College, Switzerland
Long Road Sixth Form College, Cambridge
Selwyn College, Cambridge
Cambridge School of Visual and Performing Arts

Arts, Local Gov't and Third Sector
The Arts Council, East
Gt Ormond Street Hospital
It's Our Theatre
Papworth Trust
Romsey Mill Charity
Norwich City Council
Cambridge City Council
Arts & Business

McKinleys Group
BAE Systems
Jaguar Cars
Marks & Spencer

IT & Technology
​TAP Biosystems
Digital Nest
White Carbon

Hill Residential
London Transport
Balfour Beatty
Alium Design
Colas Rail UK

Standard Life
Royal & SunAlliance
Norwich Union
Abbey National
NIG Insurance

Clifford Chance
Mills & Reeve
Nabarro Nathanson