Smith re-designs NUA alumni magazine
Beyond – the Norwich School of Arts alumni magazine has just been published. Our graphic design agency won a five-way pitch to redesign the magazine – taking it from a A5 booklet to an oversize A4 high-end journal format. Published once a year, Beyond has been reworked as part of an ongoing initiative to better engage the college's alumni base. Drawing on Smith's multi-award-winning experience in magazine design and alumni communications with Cambridge University and Aiglon College Switzerland, Smith was chosen to rethink the editorial in order to appeal to a wider age range whilst also improving Beyond's design values.
Working within NUA's design guidelines, Smith then designed and art directed the first issue - colabrating solely with NUA's current students and recent alumni. The magazine was produced as part of a wider project which included the redesign of the Alumni Development Dept's marketiong communications including the redesign of their e-newsletter to alumni and the Marketing Dept's e-shots - creating customisable and easy-to-use templates on MailChimp's email platform.