Communicating Change Identity
Logo and visual identity design for a small start-up running corporate, executive and staff workshops helping companies and organisations define, embrace and facilitate internal change. To reflect its name Smith designed a simple logo using a series of colour graduations - illustrating a change from one colour to another. These gradients are then positioned within a stylised speech bubble shape to represent discussive nature of the workshops. The new logo design was then applied to the stationary range and company brochure.