Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
Product Branding, Icon Design, Copywriting, Packaging and Channel Marketing
Optibrium’s StarDrop software helps scientists to quickly target and optimise high quality chemistries in the initial research stages of drug discovery. It works by evaluating complex and uncertain data to guide objective decisions on the design and selection of potential drug molecules.
The challenge was to back engineer the overall look of the software range using packaging design techniques to productise the software – and in the process move the message from the technical to something more commercial. We also had to raise the profile of the various modules within the range and introduce a new product for launch at the American Chemical Society’s international conference.
The solution centred around a new product icon for the main software package. Based around a stylised molecule the main icon design was then applied to the suite of bolt-on’s using a variety of close ups to create both a visual link and hierarchy.