Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
International Recruitment Marketing Strategy, Brochur and Advertising
This global recruitment campaign centred around multi-lingual brochures for this international IT company.
The key to the design solution was the grid – the brochure's invisible system of layout. It was the predominant visual element and mirrored the technical nature of Logica's IT systems architecture. Strong contrast black and white portraits contrasted the bold colour palette and a unique font was created to be sympathetic to the technical skills required of applicants.
The styling was taken across press advertising, web banners and exhibition materials.
Smith handled the strategy, design, art direction, project and print management.