Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
Corporate Identity, Logo and Product Marketing
The brief was to develop a new visual identity relevant for a broad life sciences market (research, development, production and clinical) – and specifically for key new target markets, regenerative medicine (aka stem cell research) and bioprocessing (i.e. living protein based therapies). The solution also had to retain the important brand equity that the previous business and identity still had in market – that of automation and engineering excellence. This combination of engineering excellence and ground-breaking science is a unique message and drove the creative solution for the logo.
Phase one of the project involved consultancy services around the strategic development of the name and styling of the business and creative development of a new corporate logo applicable in the first instance to corporate materials, signage and livery. The project will ultimately develop a new design styling and guidelines for all marketing collateral.