Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
Regional Economic Strategy, Annual Reporting Suite and Art Direction
East of England Development Agency
The objective of the Regional Economic Strategy project was to produce a suite of documents with a consistent ‘family' look with each individual document communicating a different level of information to its own particular audience – in effect, strategic documents targeted to specific regional audiences to maximise take up and usage. The project had to be managed centrally by the appointed agency, delivered on time, to budget and had to be presented error-free to meet a parliamentary deadline.
Key stakeholder groups were consulted extensively throughout the strategy development process to test how the final information should be presented, and design concepts and ideas were tested with representatives from these groups throughout the subsequent design development process.
The result was 450 pages, 258 pages of evidence, 86 charts, 80 graphs, 29 maps, 18 regional portraits, 3 bound reports, 0 reported errors, 1 happy client.